The portfolio
Fourteen businesses. Four ways of making media.
The clusters are how the group already sells, not a presentation device. Combined deals happen inside a cluster — theSalt with Webfluential, Reveel with Innovocean — because that is where one team and one buyer already meet.
People as media
Everyday people, creators and executives as distribution.
Everyday-person influencer network.Reach figure unresolved — 300,000 / 700,000 / 804k. Settle before publishing (strategy §7).
Influencer platform. Brands from 130+ countries have booked through it. International by nature.URL to confirm
One line and URL needed
Executives and leadership profiles as distribution.One line to confirm, URL needed
Places as media
Environments others cannot get into.
DOOH, large format and non-traditional out-of-home. Acquired 2019. OOH partner to the Top 16 Youth-Owned Brands Awards for five consecutive years.URL to confirm
Screens inside Virgin Active. The barrier was permission, not technology — the estate had refused advertising screens until Reveel was let in.URL to confirm
Exclusive out-of-home and DOOH rights to the V&A Waterfront, roughly 26 million annual footfall. Anamorphic 3D billboards. A joint venture with Tractor Media Holdings.URL to confirm
Moving out-of-home on vehicles that were not media until they were.URL to confirm
Moments as media
Live occasions and owned audiences.
Events, brand activations, PR and consumer engagement.URL to confirm — site still carries a 2022 copyright
Twenty-two years old — seven years older than Nfinity itself. A festival turned into a channel.URL to confirm
Attention as media
Emerging digital formats and audience networks.
Mobile gaming and rewarded ad formats. 150M+ engaged players across Africa. Attention independently verified by Kantar and Lumen Research.
60M+ monthly listens, 40+ creators, 54 countries. First podcast network in Africa to launch Affinity Audiences. Sits under Heed.
One line and URL needed
Where verification exists
Heed's attention numbers are verified by Kantar and Lumen Research.
Third-party verification is the most valuable proof asset in the group, because it substitutes for financials — which are not published, and will not be, outside a formal sale process.